We’ve written a lot on the Customer Data Platform or CDP. But, like many marketers, you may still be wondering, “How will CDP help me?”
What is CDP?
The CDP is the central repository of all the information you know about your customers. They allow you to combine customer data across all of your touchpoints, discover your customer stories, and ultimately target your customers in highly directed ways.
What can a CDP do for you?
Know Your Customers
By collecting all of your data about your customers in one place, CDP allows you to tie together your known customers, giving you a true 360-degree view of who they are and how they are engaging with your organization. degree view. This allows you to categorize them into highly marketable segments and identify optimal ways to engage them. moving forward together.
But how does CDP help in this? CDPs are built to fetch data from many different sources while identifying common identifiers for different customers so that you can merge all sources together and generate real data for targeted marketing, website personalization or other channel activation. – Create time segments.
Optimize Your Customer Engagement
Analyzing the results of customer targeting efforts can help you ensure that you are targeting customers correctly. Marketing is an art, but having a CDP allows you to turn it into a science and improve your customer experience while increasing the ROI on your marketing spend.